Toyota Europe

The client: Toyota Europe / TMME

Toyota Motor Corporation is the world's third-largest automobile manufacturer, selling over 6 million vehicles each year in more than 160 countries and generating €110 billion in annual sales. Toyota Motor Marketing Europe (TMME) oversees marketing and sales activities in more than 25 countries based in Brussels, Belgium. www.toyota-europe.com

Development of the European online Branding, the concept and Information Architecture of the master web site.
Creation, implementation and maintenance of the web design including suitable CMS design templates.
Improvement of the design in line with the CMS development.
Support countries in their localization process.
Our team collaborated with the Internet and Marketing department of TMME.
All Toyota projects required effective cross-team partnerships, for instance with the marketing department of TMME, our in-house and customer technology department, the countries, and external service providers (e.g. photographers, offline agencies, etc.).
The project was so successful in Europe that over time other international countries such as Argentina, Brazil, China, Saudi-Arabia, Venezuela, etc., chose our solution.
The design went online in more than 20 different countries worldwide and even more languages. The project language was English.

Responsible for the development of the European online Branding in order to compliment the new European offline brand, different cultures and requirements within the restrictions of the limited CMS capabilities.
Creation of the web design, the CMS implementation and design templates for the master site, diverse country sites, satellite sites and touch screen applications.
Constant improvement, further development and maintenance of the design in line with the CMS development.
Responsible for new 3-D model photo shoots in co-operation with the photographer.
Assessed, structured and labeled (nomenclature) imagery for all web sites; over 12,000 images.
Single point of contact for both internal and external design related issues.
Managed, motivated and coached as well as budgeted and coordinated the design teams.
Consulted and supported countries within the process of switching to the new design and CMS solution as well as create localized web sites.
Developed design strategy into style guide.

International web sites
Argentina, Belgium, Brazil, China, Czechoslovakia, Denmark, Finland, France, Germany, Greece, Mexico, Netherlands, Norway, Poland, Portugal, Saudi Arabia, Slovakia, Spain, Sweden, Venezuela.
Sub brand and satellite web sites
Diverse car model satellites, diverse Motorshow sites, Formula 1 site, Mediasite, Intranet, Touch Screen Terminals.