The Seattle Times

Project | 2004 - 2005

Redesign of NWclassifieds.com based on focus groups, online surveys, market and stakeholder research as well as user feedback

Duties | Art Direction

Established and implemented new web design standards, including:

• Definition of visual elements
• Creation of flexible page grids
• Implementation of Cascading Style Sheets (CSS)
• Template management

Overhauled information architecture, including:

• Creation of site maps
• Enhancement of navigation
• Establishment of channel specific navigation
• Revision of nomenclature and server structure

Improved online marketing campaigns, including:

• Creation and development of diverse online banner campaigns, ensuring integration with corporate marketing strategy
• Involvement in corporate marketing leadership meetings, representing online needs and requirements
• Revision of house ad workflow and creative brief processes
• Enhanced GUI continuously to improve the overall user experience
• Managed and coordinated design team and projects
• Prepared user testing and focus groups
• Ongoing interface design, coordination, maintenance and management of five web sites, including vendor templates

Take a closer look - Design examples